Instant Service Deployment

Provisioning mobile applications has traditionally been one of the major barriers to consumer adoption: the difficulty experienced in discovering, downloading, installing and configuring applications has meant that many do not successfully complete the process.

In attempting to provide adequate solutions to this problem mobile network operators and content providers often waste considerable time and budget - or do not launch applications to a broad consumer audience on a wide range of handsets.

In addition, updating changing or extending applications results in high cost and effort for service providers, as does deploying subsequent separate applications.

Instant Service Deployment 1

wave solves these user and service provider problems entirely, once wave Explorer™ resides on a device: any application, or any part of any application is streamed on-demand to the device, where it is hosted and rendered as a native application without any download, installation or configuration. This applies to new applications, changes and updates.

All application elements are effectively 'instantly provisioned' in the same way a browser renders a web page, but with the added advantage that the application is feature-rich and native to the device.

Instant Service Deployment 2
The user experiences a delay of seconds after a single click on a link or image in an existing application before having entirely unrestricted access to the new feature-rich native application. To compare, if a user had downloaded and installed the same two applications written in native code and provided as monolithic applications, they would not distinguish the difference between using wave-based applications and the two monolithic applications - except that the switch between the two is much faster using wave.


Because wave Explorer can run multiple applications, and applications can have links to each other, Instant Service Deployment enables several opportunities for application providers:

  • a second application can be instantly provisioned from a link in the first, for example from a banner advert
  • application providers can offer their mobile user base as an instantly accessible audience for 3rd party applications
  • application providers can offer advertisers and agencies the ability to build dedicated advertiser micro-sites that are accessed directly from within the primary application. These sites can have custom branding, be entirely separate and be large feature-rich applications in their own right.

wave Explorer is initially loaded on to devices in a number of ways:

  • it is downloaded as part of an operator or content provider consumer application using traditional methods
  • it is pre-loaded as part of another brands' consumer application
  • it is pre-loaded by mobile network operators
  • it is pre-loaded by mobile handset manufacturers

© 2008 weComm Ltd.